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AI-POWERED CPG ANALYTICS

Ask your CPG data anything.

We plug your syndicated, distributor, and retailer data into an AI you can talk to — so anyone on your team can get a straight answer on sales, distribution, or velocity in seconds. No pivot tables, no waiting on an analyst, no dashboard hunting.

Book a 20 min fit call See how it works ↓

Still want a dashboard too? We build those — Power BI, built on the same clean data model.

ask-your-data.chat
What was our velocity vs YAGO at Whole Foods last month?
+18.7% vs YAGO. Distribution grew from 412 to 431 doors, with most of the gain in the West region.
ask a follow-up…

Common signs your data isn't working for you

Sound familiar? You're not alone — most CPG teams we meet are here.

“

Multiple data sources. No single source of truth.

— Your CEO
“

Dashboards exist, but no one trusts them.

— Your Sales Manager
“

Sales asks questions we can't answer fast.

— Your Marketing Manager
“

We're drowning in spreadsheets and weekly fire drills.

— You

If these sound familiar, you don't need more reports — you need a system that talks back.

Your data has answers. We help you find them.

Whatever you're sitting on — syndicated exports, distributor portals, direct retailer files — we structure it into one model your team (and your AI) can actually use.

SPINS NielsenIQ Circana

Syndicated Data

Syndicated data is powerful, but only if it's easy to use. We structure, normalize, and visualize it so teams can quickly understand trends, velocity, distribution, and performance — without digging through spreadsheets or static reports.

UNFI KeHE McLane C&S

Distributor Data

Distributor data is messy, inconsistent, and often underutilized. We consolidate feeds from partners like UNFI and KeHE into a single view — making it easy to understand performance by distributor, DC, item, or store, and quickly spot gaps and opportunities.

Whole Foods Walmart Kroger Costco

Direct Retailer Data

Whether it's Whole Foods, Walmart, Kroger, or another retailer, direct data can unlock powerful store-level insights. We transform raw retailer files into intuitive views that highlight velocity, distribution issues, and lost sales — so teams know exactly where to focus.

WHAT MAKES US DIFFERENT

Ask your data anything — in plain English.

Most CPG data projects stop at a dashboard. We go one step further: we take whatever sources you already have and set them up in AI, so anyone on your team can ask a question and get a grounded, accurate answer back — no analyst, no waiting, no SQL.

  • 01

    Connect everything

    Syndicated (SPINS, NielsenIQ, Circana), distributor (UNFI, KeHE, McLane, C&S), and direct retailer files — normalized into one queryable model.

  • 02

    Ask in plain English

    "What drove the velocity drop in the Southeast last period?" Type it like you'd ask a colleague — get a real answer back in seconds.

  • 03

    Grounded in your real numbers

    Every answer traces back to your underlying data — not a black box. You can always see the "why" behind the "what."

Book a 20 min fit call
ask-your-data.chat
Which SKUs have the biggest distribution voids at Kroger?
Top 3 voids by store count: Item A (22), Item B (19), Item C (15) — est. $84K in lost sales over 4 weeks.
How's the new item trending vs. plan?
Tracking +11% ahead of plan on units, but ACV is behind pace in the Northeast — distribution is the gap, not velocity.
ask anything about your data…

Check out some real-world example dashboards

We still build the dashboards, too. Here's a look at the kind of reporting we've shipped for real CPG brands.

Whole Foods data dashboard example
Direct Retailer

Many of our clients sell through Whole Foods, where understanding weekly, store-level performance is essential. We build custom dashboards that surface velocity by store, distribution gaps and voids, and lost sales opportunities.

Distributor scorecard dashboard example
Distributor

One of our core reports: a consolidated distributor dashboard with a single, unified view of performance across all distributors — down to the individual DC or store — so gaps and voids can be addressed quickly.

Item-level command center dashboard example
Syndicated

A true item-level command center. Teams track dollars, units, velocity, productivity, store count, TDP, and key percent-change metrics for any SKU over time — instead of reacting to topline shifts alone.

Sales trend charts by region and product
Trends

Weekly sales trends broken out by region and by product, so teams can see exactly where growth (or softness) is coming from before it shows up in the topline number.

Questions about AI and your CPG data

The stuff people actually ask us on the fit call.

Can AI actually query syndicated data like SPINS, NielsenIQ, or Circana?

Yes. We structure and normalize your syndicated data first, then connect it to an AI layer so you can ask plain-English questions about velocity, distribution, and sales trends and get grounded answers pulled from your real numbers.

Do I need a data team or analyst to use an AI data assistant?

No — that's the point. We set up the data model and AI connection so anyone on your team, from sales to marketing to the founder, can ask a question directly instead of waiting on an analyst.

What CPG data sources can you connect to AI?

Syndicated data (SPINS, NielsenIQ, Circana), distributor data (UNFI, KeHE, McLane, C&S), and direct retailer files (Whole Foods, Walmart, Kroger, Costco, and others).

Is querying data with AI different from a Power BI dashboard?

They work together. A dashboard is great for tracking known metrics over time. The AI layer is for the unplanned questions that come up in between — "why did velocity drop in the Southeast?" — without waiting for someone to build a new report.

How long does it take to set up AI querying for distributor and syndicated data?

It depends on how many sources you're connecting and how clean the underlying data is, but most engagements start with a scoped build after a 20-minute fit call, not a long open-ended project.

CPG Data Nerds have deep experience across natural, specialty, and emerging CPG brands.

Let's have a non-nerdy conversation about your data.

20 minutes. We'll tell you honestly whether we can help.

Book a 20 min fit call